Effective Date: 2/1/2026
Business Name: Form & Fire

Form & Fire (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, book classes, purchase memberships, or otherwise interact with us.

1. Information We Collect

We may collect personal information including, but not limited to:

• Name

• Email address

• Phone number

• Billing and payment information

• Class bookings, attendance, and membership details

• Website usage data (such as pages visited or time spent on our site)

This information is collected when you:

• Visit our website

• Sign up for emails or promotions

• Create an account

• Book classes or purchase memberships

2. Website Platform (Squarespace)

Our website is hosted on Squarespace. Squarespace may collect and store personal information through forms, cookies, and analytics tools to support website functionality and performance.

Squarespace may automatically collect:

• IP address

• Browser and device information

• Website interaction data

This information helps us understand how visitors use our site and improve the user experience.

3. Booking, Memberships & Payments (Mindbody)

Class bookings, memberships, and payments are processed through Mindbody, a third-party platform used to manage scheduling, accounts, and transactions.

When you book a class or purchase a membership, your personal information is collected and stored by Mindbody in accordance with their privacy and security practices.

We do not store full credit card information on our own servers.

4. How We Use Your Information

We use your information to:

• Process class bookings, memberships, and payments

• Communicate important updates about your account or classes

• Send studio news, promotions, or special offers

• Improve our services and website experience

• Maintain safety, security, and business operations

• Comply with legal and financial requirements

5. Marketing Communications

By providing your email address or phone number, you may receive marketing or promotional messages from us.

You may opt out at any time by:

• Clicking “unsubscribe” in our emails

• Contacting us directly

Opting out of marketing communications does not affect important transactional or service-related messages.

6. Cookies & Analytics

Our website uses cookies and analytics tools provided by Squarespace to:

• Improve website functionality

• Analyze site traffic and performance

• Enhance user experience

You may disable cookies through your browser settings, though some features of the website may not function properly.

7. Sharing Your Information

We do not sell your personal information.

We may share your information only with trusted third parties as necessary to:

• Operate our website (Squarespace)

• Manage scheduling, memberships, and payments (Mindbody)

• Send emails or studio communications

• Comply with legal obligations

All third-party service providers are required to protect your information.

8. Data Security

We take reasonable steps to protect your personal information. However, no online system can be guaranteed to be completely secure, and we cannot guarantee absolute security of your data.

9. Photos & Video Content

We may capture photos or videos during classes or events for marketing and promotional purposes. If you prefer not to appear in marketing materials, please notify a team member or contact us in writing.

10. Children’s Privacy

Our services and website are not directed to children under the age of 13. We do not knowingly collect personal information from children without parental consent.

11. Your Rights & Choices

You may request to:

• Access or update your personal information

• Opt out of marketing communications

• Request deletion of your personal information, subject to legal and business record requirements

To make a request, please contact us using the information below.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website and are effective immediately upon posting.

Your continued use of our services constitutes acceptance of any changes.

13. Contact Information

If you have questions about this Privacy Policy or how your information is handled, please contact us at: formandfirelacrosse@gmail.com